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OTT and CTV Consent

Embed privacy controls in Over-the-Top (OTT) Apps and Connected TV (CTV)

Realize the opportunity of digital advertising and publisher personalization while building trust through consent management. 

  • Scan your apps for SDKs, trackers, and other digital advertising identifiers 
  • Capture, store, and signal consent and preferences across devices
  • Communicate preferences downstream to vendors or AdTech providers
  • Demonstrate Smart TV, OTT applications, and CTV compliance with global privacy laws


Streamline OTT and CTV consent management 

Configure your OTT and CTV consent management platform (CMP) to follow global opt-in requirements or use the IAB TCF 2.0 framework to conduct targeted advertising in compliance with the GDPR.

Pop-up privacy notice that allows users to accept or reject all cookies, view their privacy settings, or see a list of the service's partners.

Pop-up privacy notification that allows a user to opt-out of the sharing of personal information.

Options that allow a user to exercise their consumer rights, such as downloading their data or requesting deletion of their personal data.

Module that allows users to set different profiles for their preferences.

The OneTrust logo surrounded by a network of services, such as Android, AppleTV, Roku, Amazon FireTV, and TIzen.

CONSENT & PREFERENCES
June 17, 2025

5 ways OneTrust and Snowflake simplify consent & preference management

Discover 5 ways OneTrust & Snowflake simplify consent management for marketing, AI, and data sharing—ensuring compliance, scale, and real-time orchestration.


Demonstrate your trust transformation

The complex regulatory environment requires agility. We’re here to support you in achieving and maintaining compliance with relevant regulations and frameworks.

GDPR

Conduct targeted advertising in compliance with the GDPR.

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CCPA & CPRA

Support compliance with the CCPA and CPRA consumer’s rights requirements

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Privacy Operations

Streamline compliance with data privacy laws and minimize privacy risk by operationalizing your data privacy program.

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Ready to get started?

See how OneTrust Consent & Preferences can help your organization build trusted digital experiences.